Copywriting is rapidly gaining significance as the world
moves towards online media as the most reliable source of information. Earlier,
people preferred electronic or print media for information. Therefore, selling products using them was the
only way to reach maximum audience. As the world is turning faster, online
media offers a better source of information than the prior two.
Along with writing a good copy, the electronic and print
media requires other elements for making the product saleable. However, that is
not the case with the online media. Writing a perfect sales copy can do the job
for any online seller. Online copywriting is thus, emerging as a good career
for those who have flair in writing. Small business owners who are setting up
online stores need to do proper marketing of their products. Therefore, for
this purpose they need to have a good and engaging copy to make their website
and products attractive to the readers.
Many times online sellers forget to understand the
significance of copywriting. They usually concentrate on writing only good
product descriptions or for that matter just precise product descriptions.
However, they forget that the internet is the widest source of information. The
consumers of today are smarter and information hungry; if you supply less
information and ask for direct purchase then the buyer might just ignore your
website and move to another one. People tend to stay longer at those online
shops that offer more information.
Therefore, having a copy that contains both product and
service description along with the necessary information can generate more
sales. A product or service description cannot be called as a copy. A copy is
something that can connect the seller to the buyer with a bond of “trust”. It
is essential to know that a reader will get converted into a buyer only if he
or she is able to trust the seller. Unless he or she is convinced, a reader will
not get converted into a buyer.
In order to convert your readers into buyers, you must have
good copy. A good copy must contain precise information, engaging content and
informal writing style.
Importance of precise information:
Your copy must describe the product or service in a precise
manner. If you are selling a digital camcorder then the essential features such
as the LCD screen size, Image and Video quality, shooting frames per second,
video modes and format should be specified. A visitor is able to choose whether
to purchase or not to purchase that product based on the description. If you
offer additional features at a lower price then this can convert the reader
into a buyer. You should highlight the best features of your product or service
in an easy to comprehend manner for generating sales. Internet readers have too
many options and very less time, therefore, providing precise information is
your key to sales.
Importance of Engaging content:
You may write appropriate or apt product/service description.
However, you may not write an engaging copy. When you are describing a product
or service for creating sales, just providing the readers with the details is
not enough. Your content shouldn’t sound monotonous or boring. It must instill
more enthusiasm in the reader about the product or service. Anything that appears
to be a direct “sales copy” can be considered as spam. If this happens with
you, then you lose both customers and authenticity. This is one reason why most
successful netpreneurs spend months for building online reputation. Online
reputation cannot be built overnight and anyone who promises such quick success
has no experience of copywriting or is just another internet conman. Until
unless you are a popular brand in the regular or offline market and have used
print or electronic media for sales promotions previously; huge online success
on an immediate basis can just be a dream.
In case, you are starting your business using the internet
then it is crucial that you follow effective marketing strategy and comprehend
the importance of copywriting.
Your content must generate curiosity and interest about your
product or service. I t must establish an immediate connection with the reader
so that he/she is converted into a recurring visitor and eventually into a
buyer. There should be a touch of creativity and humor even to your regular
copy. This makes a copy enticing even to a layman. Don’t make use of too much
technical terms and highly polished English as a regular reader will find it
difficult to comprehend. A clean and easy to read informative copy is more than
likely to generate huge sales.
The importance of informative writing style:
Writing style is also an important factor of copywriting.
The way you present your copy can tremendously influence your sales. Sometimes
there is too much of sales content in a copy. This should be avoided if you
intend to actually make “sales”. Your
copy should concentrate on the best qualifications of your products or
services. While doing so, it should be kept in mind that you are not being too
“pushy”. A good sales copy must be friendly and informative rather than being
pushy and formal. A friendly, informal
style of writing is easily acceptable to the readers. Such a copy that is
quickly comprehensible, informative and fun to read and will generate sales
faster.
When the above tips are kept in mind, you are likely to get
higher search engine rankings and quality traffic.
An effective copy is very crucial for generating higher
sales. Therefore, it should not be ignored. Copywriting has become a vital part
of having a flourishing online business. Ignoring the principles of copywriting
can leave you with a stagnated business, no traffic or no quality traffic and
hopelessness.
A lot of times people make mistake of ignoring search engine
friendly words. They also don’t use an informal and creative writing style
while publishing their sales copy. Copywriting is an art and it should be
mastered to get the best results. However, mastering it is not difficult at
all. Anyone who understands the three principles of copywriting can easily use
this art for reaping high benefits. Copywriting is very important since, there
is cut throat competition on the web. When it comes to electronic or print
media, the significance of copywriting cannot be ignored. There too, the copy of
an advertisement needs to be “perfect” to generate sales and to establish a
brand name. Nevertheless, copywriting is far too significant when it comes to
selling your products or services online.
Comments